Offshore Accounting brand kit

The company name is Offshore Accounting, two words, each starting with a capital letter. Keep the capitals, because in lower case the words read as a description of the service.

Please avoid

• OA
• OffshoreAccounting, without the .com
• Offshore-Accounting
• Offshore Accountants

Write OffshoreAccounting.com only when you mean the website.

20 words

Offshore Accounting provides dedicated offshore accountants and white-label tax, bookkeeping, audit-support and payroll work to US CPA and accounting firms.

50 words

Offshore Accounting provides dedicated offshore accountants and white-label work to US CPA and accounting firms of 3 to 100 people. Its accountants prepare returns, books, audit workpapers and payroll in each firm's software and its clients' systems. A US-based manager reviews the work weekly. Firms sign and file every return.

In a footer or credit line

Powered by Accountably

On case studies only

This engagement was run by Accountably, the company that operates OffshoreAccounting.com.

Please use only these two wordings for Accountably.

Full logo, SVG

• Light backgrounds: oa-logo.svg. Green leaf and black wordmark (#0b0b0c). This version is in the site header.
• Dark backgrounds: oa-logo-footer.svg. Green leaf and white wordmark. This version is in the site footer.
• One color: oa-logo-black.svg. Leaf and wordmark both in black (#0b0b0c).

Leaf mark

• SVG: favicon.svg, the leaf on a white circle.
• PNG: favicon-512.png (512 × 512 px), for profile pictures. Smaller sizes: favicon-192.png, favicon-48.png and favicon-32.png.

Other formats

The full logo in PNG or other formats: [__].

To ask for a format that isn't listed, email hello@offshoreaccounting.com.

Clear space. Leave empty space on every side of the logo at least half the height of the leaf.

Smallest size. Keep the full logo at least 20 px tall, measured on the artwork. That is the smallest size the site uses. Below that, use the leaf mark on its own.

oa-logo.svg includes a little empty space above and below the artwork. The other two files are trimmed to the artwork.

Don't

• Recolor the leaf or the wordmark. Use one of the three versions above.
• Stretch or squash the logo. Scale its width and height together.
• Rotate the logo or add outlines, shadows or other effects.
• Put the black wordmark on a dark background. Use oa-logo-footer.svg there.
• Retype the wordmark in another font.
• Add a tagline or other words to the logo.

Where each color is used

• Black #0b0b0c: headings, the wordmark and dark panels.
• Gray 3 #6a6e6e: body text.
• Gray 5 #f0f0f0: light panels, such as the FAQ items.
• Lime #9efc65: the footer call-to-action button, the pilot card's "2 weeks" and highlights on dark panels.
• Deep green #122020: the footer panel and the pilot card on the home page.
• Yellow #fde589: card backgrounds, such as the dedicated accountant price card on the home page.
• Pink #ffbcfc: card backgrounds and small accents, such as the number circles in the dark service grid.

The green of the leaf is used only in the logo files. It is not part of the site palette.

• Headings: Switzer Semibold (600) for H1 and Switzer Medium (500) for H2 to H6. Fallback: Arial.
• Body: Stack Sans Headline at weight 400, 18 px. Fallback: sans-serif.
• Heading sizes on desktop: H1 82 px, H2 52 px, H3 42 px, H4 36 px, H5 28 px, H6 22 px.

If you can't use these fonts, for example in email or slides, use Arial, the heading fallback in the site's stylesheet.