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What Are Cookies
Cookies are small text files placed on your device (computer, tablet, mobile phone) when you visit a website. They are widely used to make websites work efficiently, remember user preferences, and provide information to site owners about how visitors use their sites.
Similar technologies include browser session storage, local storage, pixel tags, web beacons, and similar tracking mechanisms. This policy applies to all of these, not just traditional cookies.
How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential functionality – ensuring the site loads correctly and forms can submit
- Analytics – understanding how visitors interact with our site so we can improve the experience
- Advertising measurement – tracking the performance of our paid marketing campaigns
- User experience optimization – recording anonymized session behavior to identify and fix usability issues
- Marketing attribution – connecting form submissions back to the advertising source so we can measure ROI
Types of Cookies We Use
Essential Cookies
These are strictly necessary for the website to function. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these through our website.
Analytics Cookies
These help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics 4 for this purpose.
Advertising Cookies
These are used to measure the effectiveness of our advertising campaigns and to track conversions from paid traffic sources.
Performance/Behavior Cookies
These collect anonymized data about how users navigate the site, including session recordings and heatmap interactions. We use Microsoft Clarity for this purpose.
Specific Services We Use
| Service | Purpose | Data Collected | Retention |
|---|---|---|---|
| Google Tag Manager | Container tool that loads and manages our other tracking tags | Does not set cookies itself; manages loading of other scripts | Session-based |
| Google Analytics 4 | Measures site usage, page views, scroll depth, form submissions, and conversion events | Anonymized user interactions, device info, IP address (truncated), referrer | Up to 14 months by default |
| Google Ads | Measures paid advertising campaign performance (via GA4 conversion import) | Conversion events imported from GA4 | Up to 90 days per Google Ads defaults |
| Microsoft Clarity | Records anonymized session replays and generates heatmaps | Click paths, scroll depth, mouse movement (anonymized), no personal identifiers | Up to 12 months per Clarity defaults |
Session Storage (Not a Cookie)
In addition to cookies, we use browser session storage to temporarily hold data about your visit for the duration of your session. Specifically, we store:
- UTM parameters (
utm_source,utm_medium,utm_campaign,utm_term,utm_content) – so we can attribute a form submission to the marketing campaign that drove the visit - Google Click ID (
gclid) – for Google Ads attribution - Lead identity fields after form submission (first name, last name, email, phone) – so the thank-you page can personalize the confirmation message
Session storage data is automatically cleared when you close your browser tab. Unlike cookies, session storage data is not sent to our servers with every request – it stays in your browser unless explicitly accessed by site scripts.
Third-Party Cookies
Some cookies on our site are set by third-party services we integrate with. These third parties have their own privacy policies, which we encourage you to review:
- Google (Analytics, Ads, Tag Manager) – policies.google.com/privacy
- Microsoft (Clarity) – privacy.microsoft.com
- HighLevel/GoHighLevel (CRM and form routing) – gohighlevel.com/privacy-policy
Our calendar booking widget (currently embedded from app.accountably.com) may also set its own cookies when you interact with it.
Your Choices
You have several options for controlling cookies and tracking on our site:
- Browser settings – you can configure your browser to block or delete cookies (see next section)
- Google Analytics opt-out – install the Google Analytics Opt-out Browser Add-on
- Advertising opt-out – visit optout.aboutads.info or networkadvertising.org/choices
- Private/incognito browsing – using private browsing mode limits most cookie and tracking behavior automatically
Disabling cookies may affect your experience on our site. Some features may not work as intended.
Browser Controls
Most browsers allow you to view, manage, delete, and block cookies. Here's where to find these settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. Because there is no consistent industry standard for how websites should respond to DNT signals, we do not currently respond to them. However, you can use the tools listed above to control tracking on our site.
Policy Updates
We may update this Cookie Policy from time to time to reflect changes in the technologies we use or in applicable law. Updates will be posted on this page with a revised Effective Date. Please check back periodically.
Contact Us
If you have questions about this Cookie Policy or our use of cookies, please contact us:
Accountably Inc.
Email: [email protected]
Phone: +1 (512) 264-4291
Website: https://offshoreaccounting.com/
See also our Privacy Policy and Terms of Service.